viernes, 23 de mayo de 2014

Tu conducta depende... de tu pareja

If Your Significant Other’s a Hot Mess, You Will Be, Too

By Melissa Dahl
Follow @melissadahl
NYMag


Alison Scott (KATHERINE HEIGL) and Ben Stone (SETH ROGEN) spend some quality time at the OB/GYN in "Knocked Up", a comedy about the best thing that will ever ruin your best-laid plans: parenthood.


So you’re a money-saving, exercising, healthy-eating, generally “together” type. Your significant other is … not.

It would be nice if your good habits rubbed off on your partner, but a new study in the Journal of Consumer Research suggests the opposite is more likely: the person with low self-control will drag the couple down to his or her level.

More on the research here:

Through a series of studies involving both real-world couples and pairs of students in a laboratory setting, the authors observed that when both people in a relationship have high levels of self-control, they are better able to save more money, buy healthier foods, and stick to tasks longer than in a relationship where both partners have low levels of self-control.
Interestingly, when one person in a relationship has high self-control and the other has low self-control, the couple generally makes joint decisions similar to those where both partners have low self-control.
The researchers, Hristina Dzhogleva of Boston College and Cait Poynor Lamberton of the University of Pittsburgh, believe that this happens because people with naturally high levels of self-control also know how to keep a relationship together, which usually means compromising for the sake of avoiding conflict. So if you find yourself skipping the gym for another Seamless-and-Netflix night with your significant other, at least you can now rest assured that you’re doing it for love.

sábado, 17 de mayo de 2014

Publicidad de video digital: Tendencias

Informe de publicidad de vídeo digital: previsiones de crecimiento y escándalos de visibilidad

Mark Hoelzel - Business Insider


MonthyOnlineVideoAdViews
BII

Los anuncios de vídeo en línea son una de las de más rápido crecimiento de medios de publicidad, superando ampliamente el crecimiento del gasto en la televisión y otros formatos digitales. Línea de visualización de anuncios de vídeo explotó en 2013. Más de 35 mil millones de anuncios de vídeo fueron vistos en los EE.UU. en diciembre.
No es difícil entender lo que hace que el vídeo en línea tan atractiva para los anunciantes. Los anuncios de vídeo proporcionan un nivel de riqueza visual y narrativa que es casi igual a la televisión, al tiempo que ofrece todas las ventajas de la tecnología digital , incluyendo la orientación avanzada, seguimiento, y cada vez más, la compra automatizada de los bloques de anuncios de vídeo.

En un nuevo informe de BI Inteligencia exploramos los principales impulsores del crecimiento de la subida de los anuncios de vídeo, examinamos el coste y el rendimiento del formato publicitario digital emergente, y miramos a los principales actores que están dando forma a la industria.

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