Un segmento atado al eCommerce

Los “Millennials” y la mina de oro del e-commerce MathMen Un reciente estudio de la agencia DDB Worldwide ha evidenciado que las personas nacidas entre los años 1980 y 2000 (la llamada “Generación Millennial”) son los que más tienden a comprar por Internet. Concretamente, entre un 33% (en el caso de las mujeres) y un 40% (en el caso de los hombres) se encuentra el porcentaje de estos jóvenes compradores, muy lejos de otros rangos de edad que pueden llegar a poseer la mitad de probabilidades de realizar transacciones online. Como vemos, la llamada “Generación Millennial” es el público ideal para cualquier vendedor moderno, especialmente en el entorno virtual. El 55% de estos jóvenes dedican una hora o más en sus compras, por lo que no...

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El valor de una red: Diferentes perspectivas y observaciones

Value of a Network: Different Perspectives and Observations by Sumant Kulkarni Many times, a new person joining a network (social or financial) has an impact on the members already part of the network. This kind of impacts contribute to the increase or decrease in the value of the network. These impacts in turn decides the growth or decay of the network. In this paper, we will look into some examples of such networks in current time. We will discuss many different perspectives of the network value and many laws proposed to quantify them. There have been many questions raised on the validity of these laws. hence, we will look into the issue of validity of these laws. At the end, we will discuss the different interpretation of these...

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Segmentación en tiempo real

Crack the Customer Code With Real-Time Segmentation and Predictive Analytics by Pelin Thorogood |As retailers and marketing teams head into the summer months in the northern hemisphere, it's time to take a breath and ask, What have we learned about buyers and multichannel marketing in the first half of 2013?One thing is front and center: Customer relevancy remains the Holy Grail of marketing. A study recently completed by marketing provider Lyris and the Economist Intelligence Unit found personalization was a top strategy of marketing executives surveyed (Mind the Digital Marketing Gap). But almost half of those marketers said lack of capacity to analyze "big data" is their biggest hurdle, behind budget limitations, when attempting to gain...

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El apasionante futuro tecnológico, según Microsoft

Take A Sneak Peek At Microsoft's Vision Of The House Of The Future JAY YAROW Microsoft has a room on its main campus, not far from where its top executives work, that represents its vision of the future of the home and work place. Harald Becker, a senior product planner at Microsoft, gave us a tour of room. It's not open to the public. It's normally reserved enterprise clients. He said the room is akin to a concept car. It's informed by the research and development from Microsoft's tech teams. It's representative of the investment in technology Microsoft is making.  Just like car companies show concept cars that never materialize, much of what Microsoft envisions will not materialize. However, this is an idea about...

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