Por qué fracasan las PyMEs

Seth Godin: Why Small Businesses Fail BY GEOFFREY JAMES The famous marketing expert explains how small businesses can hone their market efforts. Bestselling author Seth Godin A few months ago, I traded emails with best-selling author Seth Godin on the subject of marketing inside small businesses. The more I read over the interview, the more I realize that his advice is priceless. Here's the interview: What marketing mistake do most small businesses make?They believe in the mass market instead of obsessing about a micro market. They seek the mass market because it feels harder to fail--there's always one more stranger left to bother. It's the small, the weird, and the eager that will make or break you. What's the right...

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