¿Qué es ser perturbador (disruptive) en un mercado?

WHAT EVERYONE NEEDS TO KNOW ABOUT DISRUPTION  Every start-up from every incubator claims to be disruptive nowadays, but the claim always falls apart under any close examination. Usually it’s one of these three reasons. THERE ARE 2 TYPES OF DISRUPTION Often CEOs declare their product to be disruptive, but fail to define in what manner. There are two types of disruption, and each one has a different measure of success. It is possible for a product to be disruptive in both styles but, if that is the plan, then progress must be measured accordingly. New Market Disruption occurs when a product addresses non-consumption in an existing category, i.e. it is available for customers in a way the incumbents aren’t. It...

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