3:30
Juan MC Larrosa
(Updated) London's bins are tracking your smartphoneSmartbins use devices' Wi-Fi connections to log their MAC address and track customer habits(See bottom of the story for a response from the City of London Corporation)London’s ‘smart bins’ are tracking passerbys by identifying their smartphones’ wi-fi connections. First reported by Siraj Datoo for Quartz, the scheme is currently being trialled around Cheapside, with the intention is sell this information to brands to create targeted advertisements. However, with the technology in its infancy there are still unanswered questions over the legality of the scheme.Renew, the startup that build and sell the pod-like recycling bins, installed the bins in the run-up to the 2012 Olympics . They currently...
