17:00
Juan MC Larrosa
Yahoo overtakes Google in web traffic
New rankings vindicate CEO Marissa Mayer's changes to the ailing brand
JAMES VINCENT
For the first time in two years, Yahoo has beaten Google in comScore’s monthly ranking of top web properties.
The rankings of unique visitors to US sites includes a number of different web properties for each company but did not include Yahoo’s recent acquisition Tumblr (it came 28th in the ranking). Yahoo’s collected sites raked in 196.6 million visitors as opposed to Google’s, which attracted 192.3 million.
This news is strong sign that Yahoo’s CEO Marissa Mayer is succeeded in reinvigorating the old brand. The score for July represents a 20 per cent increase on 2012’s performance...
