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Juan MC Larrosa
The Lean Startup in a Nutshell III: Measure
In this part of the Lean Startup in a Nutshell series, let us look at how to take the interactions between customers and our code and turn them into valuable data about these customers. Each technique described here is designed to help us become more data-driven and ease decision making by favoring facts over fiction.
Split testing
Spli testing (or A/B testing) is the core technique required to learn about user behavior.
In a split test, we deliver a reference experience to some of our users and an alternative experience to the rest of our users—while measuring the impact of the change within one group as compared to the other.
Split tests should be micro in...
