Lean Startup: Aprender (4/4)

The Lean Startup in a Nutshell IV: Learn In this part of the Lean Startup in a Nutshell series, we finally close the build-measure-learn loop and learn how to—well, learn. Learning is arguably the most crucial step within the feedback loop. If a startup is unable to learn properly, people's time is wasted. Lean means: eliminate waste. Waste is eliminated by learning as much as possible as frequently as possible. Customer interviews Learning from accessible and actionable metrics is straightforward. Learning from qualitative one-on-one interviews with customers is harder. When conducting these interviews, the reality distortion field of the founders must be taken into account: True visionaries spend...

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Lean Startup: Medir (3/4)

The Lean Startup in a Nutshell III: Measure In this part of the Lean Startup in a Nutshell series, let us look at how to take the interactions between customers and our code and turn them into valuable data about these customers. Each technique described here is designed to help us become more data-driven and ease decision making by favoring facts over fiction. Split testing Spli testing (or A/B testing) is the core technique required to learn about user behavior. In a split test, we deliver a reference experience to some of our users and an alternative experience to the rest of our users—while measuring the impact of the change within one group as compared to the other. Split tests should be micro in...

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Lean Startup: Construir (2/4)

The Lean Startup in a Nutshell II: Build In this part of the Lean Startup in a Nutshell series, we discuss how to accelerate the first stage of the build-measure-learn feedback loop where we build code from ideas. Each technique is designed to help us build faster and eliminate waste. Minimum viable product In product development, the Minimum Viable Product or MVP is a strategy used for fast and quantitative market testing of a product or product feature, popularized by Eric Ries for web applications. — Wikipedia Or, as defined by Eric Ries himself, The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with...

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Lean Startup: Fundamentos (1/4)

The Lean Startup in a Nutshell I: Foundations I remembered a specific moment from my very first startup. It was the moment I realized my company was going to fail. My cofounder and I were at our wits’ end. The dot-com bubble had crashed, and we had spent all of our money. We were trying desperately to raise more, and we could not. The scene was perfect: it was raining, we were arguing in the street. We literally couldn’t agree on where to walk next, and so we parted, in anger, heading in opposite directions. (...) It remains a painful memory. We had begun as friends, and ended as enemies. The company limped along for months after, but our situation was hopeless. Looking back, I know our failure was inevitable, because we had no...

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Lean Startup: 8 maneras de pivotear sobre la visión

A Smart Business Knows 8 Ways to Pivot Their Vision Martin Zwilling  One of the hottest buzzword for startups these days is “pivot.” The term, introduced by entrepreneur and venture advisor Eric Ries in an article on Lessons Learned  a couple of years ago, is properly used to describe smart startups that change direction quickly, but stay grounded in what they’ve learned. They keep one foot in the past and place one foot in a new possible future. Over time, this pivoting may lead them a bit away from their original vision, but not away from the common principles that link each step. The pivot has to leverage previous learning about customers, technology, and the environment. The alternative is more risky, simply...

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Fijación de precios: 3 tácticas para las fiestas

3 Shopping Cart Promotional Tactics for the Holiday Season In 2006, a Wharton professor first noticed that online buyers were more likely to respond to a free shipping offer that resulted in a savings of $6.99 over an outright savings offer of $10. The explanation was that it made the online price more comparable with the offline equivalent. This fascinating insight into buyer motivations has contributed to on a major new piece of research into online buyer behaviour, which I’ve been working on over the last few months. It will be published on December 13th as an ebook titled ‘The Science of Shopping Cart Abandonment.’ To mark Black Friday, I’ve drawn from some of this research to look at the effects of holiday promotions,...

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